How VSL grew qualified leads +138% by personalizing the journey

VSL is known for its innovative, high-quality products and services in the temporary fencing industry. Its core services include appointment setting, telemarketing, and telesales for B2B clients. With a mission to help clients reach their full potential, VSL is led by Andy Dickens, who oversees its inbound channels.

Despite VSL's strong reputation, a significant number of website visitors were not converting into qualified leads. The core issue was a lack of real-time engagement with potential customers, and any fix had to be cost-effective without compromising VSL's high standards of service.

• Visitors that did not convert. Plenty of traffic arrived, but too few turned into qualified leads
• No real-time engagement. Prospects were not met with relevant help at the moment they needed it
• Budget-conscious by necessity. The solution had to be efficient and easy on resources

VSL needed to improve the buying journey and engage prospects in the moment, cost-effectively, and that is where Pathmonk stepped in.

Pathmonk's engine created personalized interactions on VSL's website that matched each visitor's real-time intent, delivering timely and relevant information. Within just five days the platform was live, requiring no extra effort from VSL's team and slotting into existing systems and processes without disruption.

Meeting prospects with the right information at the right time turned a passive website into an active part of VSL's lead engine.

Within a month of implementing Pathmonk, VSL saw a notable surge in engagement, page views, and visitors, and, most importantly, a 138% increase in lead conversions.

• +138% marketing qualified leads, a direct result of Pathmonk's personalized approach to the buyer's journey
• More engagement and traffic, with a clear rise in engagement, page views, and visitors within a month
• Valuable analytics, giving VSL insight into customer behavior and preferences
• Data-driven optimization, letting VSL keep improving the journey and its sales performance

The win was efficiency: more qualified leads from the same audience, delivered quickly and without stretching the team or the budget.

• Traffic is not everything. Personalizing the buying journey and its touchpoints converts the audience that already knows you, rather than chasing more top-of-funnel volume
• No time to waste. Pathmonk delivered immediate, high-quality results, a quick and sustainable fix when the team needed one
• No data, no fun. Data-driven decisions were essential to improving the experience and generating more leads