How micro-experiences helped Remo add +$30k in revenue in four weeks

Remo is an interactive events platform revolutionizing virtual communication, connecting people authentically worldwide.

Remo's challenge was twofold: navigating the complexity of the digital buying journey for virtual event platforms, and making sure users received the same level of support and guidance online as they would in a face-to-face interaction.

• A complex digital journey. Buyers needed relevant information and help at critical decision-making moments
• A market expanding fast. The pandemic accelerated demand, so Remo had to adapt to the evolving needs of its audience
• Online support that had to feel human. Users needed the same guidance online they would get in person

Aaron Mohammed, Remo's Product & Growth Manager, set out to bridge this gap by enhancing the online experience for users, and ultimately driving conversions and revenue growth.

At the time, Remo had three conversion goals catering to different needs: a 14-day free trial, contact sales for a demo, and a guided tour. A sales conversation was the one that best supported prospects through new terrain, letting them ask questions and get essential information, so Remo needed to increase demo-request conversions to truly support visitors' decisions.

By focusing on increasing demo-request conversions, Remo gave users the information and assistance they needed to make informed decisions, supporting them through the complex buying journey for virtual event platforms.

Within four weeks, Remo experienced a $30,000 increase in revenue, with a clear rise in sales calls and conversations coming through the website.

• +$30,000 in revenue within four weeks, driven by a focus on demo-request conversions
• More sales calls and conversations generated through the website
• Users felt more supported and were more inclined to book demos
• Demo-request micro-experiences beat free-trial prompts, as experimentation showed which offer converted best

• Focus on high-quality leads. Rather than targeting every visitor, prioritizing the actions that produce high-quality leads drives more meaningful, impactful conversions
• Stay flexible. Adapting to the evolving needs of your audience, especially in a fast-changing market like virtual events, is crucial to success
• Value human interaction. Even in a digital journey, offering ways to book a demo or speak to a specialist can significantly lift conversions and revenue