How Auditoria tripled website leads +300% by optimizing the consideration stage
An AI-powered finance and accounting platform had plenty of traffic but a stubbornly low conversion rate. Pathmonk optimized the consideration stage of the buyer's journey and tripled the number of visitors who converted.
Smarter finance and accounting
Auditoria uses smart technology to make finance and accounting work easier and more efficient. Its platform, enriched with AI, machine learning, cognitive Robotic Process Automation (RPA), Natural Language Processing (NLP), and computer vision, delivers an intelligent, autonomous finance back office that saves time and streamlines operations.
The challenge: low website conversions
Despite offering a highly sought-after solution, Auditoria faced a significant challenge: with a considerable number of page views, the website conversion rate stayed unsatisfactorily low.
- Goals out of step with intent. Conversion goals were not aligned with the average stage of website visitors
- CTAs too aggressive too early. Many interested visitors were not ready for actions that did not match their stage in the journey
- Missed connection. The online experience needed to match visitor needs and interests at the right moment
The solution: optimize the consideration stage
Auditoria implemented Pathmonk to tackle low conversions by enhancing the user experience during the consideration stage of the buyer's journey.
Personalized content delivery
Pathmonk served visitors product details, FAQs, expert opinions, and customer testimonials, making the right information accessible and compelling at the right time.
FAQs and proofTestimonialsReactive conversion funnel
Pathmonk dynamically adjusted calls-to-action and information based on real-time analysis of each visitor's behavior, personalizing the experience and easing implementation with the existing website framework.
Dynamic CTAsSeamless integrationBy matching content and interactions to the visitor's stage, Auditoria repurposed its existing material into engaging micro-experiences rather than creating new content from scratch.
The results: +300% leads uplift
Auditoria saw a significant increase in conversion rates, tripling the number of visitors who converted on their website.
- +300% leads, as three times as many visitors converted on the website
- Higher engagement, with content and interactions tailored to each visitor's stage in the journey
- More time on site, as a more satisfying, relevant experience kept visitors engaged
- Content efficiently reused, with existing material repurposed into micro-experiences and no new content required
By meeting visitors in the consideration stage with the right proof at the right moment, Auditoria turned traffic it already had into far more leads.
Key takeaways: what made it work
- Personalization unlocks growth. Customizing the website experience to match the visitor's journey stage dramatically boosts engagement and conversions
- Use content efficiently. Repurposing existing content into bite-sized, impactful moments enhances its effectiveness without extra content creation
- Focus on the buyer's journey. Optimizing for the consideration stage unlocks untapped potential in converting interested visitors into leads
By focusing on the consideration stage, we saw a transformative uplift in website engagement and conversions thanks to Pathmonk.
Nick EzzoVP Marketing, Auditoria
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